THE SUPER SEO GUIDEBOOK TO SEO...........................................................2
WELCOME TO THE SUPER GUIDEBOOK TO SEO!...........................8
WHAT IS YOUR SEO PLAN.....................................................................12
THE BIGGEST BANG FOR YOUR BUCK.........................................................12
SUBMITTING YOUR SITE TO THE SEARCH ENGINES...................14
BE PREPARED.......................................................................14
WHAT WILL SITE SUBMISSION GET YOU.....................................................15
Site Maps.........................................................................................................15
Submission Software..........................................................................................15
If Budget Allows................................................................................................16
SEARCH ENGINES AND DIRECTORIES..........................................................16
Search Engine List.............................................................................................16
Directories........................................................................................................16
FREE LISTING.....................................................................................17
PAID LISTING.....................................................................................17
A BALANCED SUBMISSION PLAN...............................................................19
FREE AND/OR PAID SEARCH ENGINE SUBMISSIONS.........................................20
FFA LINK SITES NOT SEARCH ENGINES.....................................................24
DIRECTORIES, SEARCH ENGINES & TRAFFIC…..........................26
WEB CRAWLERS .......................................................................26
EXAMPLE...........................................................................................27
SPAMDEXING.....................................................................................28
SPIDERING........................................................................................29
INDEXING.........................................................................................30
META TAGS.......................................................................................30
HYBRIDS..........................................................................................31
KEYWORDS........................................................................................32
META TAGS VERSUS BACK LINK POPULARITY................................................33
META SEARCH ENGINES.........................................................................37
Dogpile............................................................................................................37
Mamma.com.....................................................................................................38
A Search Engine Is Just A Tool............................................................................38
WHAT THE HECK IS AN ALGORITHM?.........................................40
GOOGLE ALGORITHM IS KEY...........................................................40
PAGE RANK BASED ON POPULARITY...........................................................40
CONSIDER BACK LINKS POPULARITY VOTES..................................................41
Hypertext-Matching Analysis:..............................................................................42
DO YOU KNOW THE GOOGLE DANCE?......................................................43
The Algorithm Shuffle........................................................................................43
GOOGLE Dance Tool..........................................................................................44
FEATURES AND TOOLS FROM GOOGLE........................................................44
In case you are feeling lucky...............................................................................44
The multi-faceted Google Toolbar........................................................................45
Pandora’s Box...................................................................................................45
Stock Quotes....................................................................................................45
GOOGLE FREE TOOLS AND SOFTWARE........................................................45
Calculator.........................................................................................................46
Dictionary Definitions.........................................................................................46
File Types.........................................................................................................46
News Headlines.................................................................................................46
Advanced News Search......................................................................................47
Similar Pages....................................................................................................47
Web Page Translation.........................................................................................47
SafeSearch Filtering...........................................................................................47
SUBMITTING YOUR URL TO GOOGLE..........................................................48
CLOAKING.........................................................................................48
GOOGLE GUIDELINES............................................................................48
Do’s.................................................................................................................49
Don’ts..............................................................................................................49
GOOGLE SERVICES...............................................................................50
Google Answers.................................................................................................50
Google Groups..................................................................................................51
Google’s Image Search.......................................................................................51
Google’s Catalog Search.....................................................................................52
Froogle.............................................................................................................52
ALTAVISTA........................................................................................53
CRAWLER/SPIDER CONSIDERATIONS..........................................................54
RANKING RULES OF THUMB....................................................................55
Values:............................................................................................................55
Query-dependent factors include:........................................................................56
Blanket policy on doorway pages and cloaking......................................................57
Meta tags (Ask.com as an Example)....................................................................57
Keywords in the URL and file names....................................................................57
Keywords in the ALT tags...................................................................................57
Page Length......................................................................................................57
Ask.com Search Features...................................................................................58
ASK OWNS ASK.COM TECHNOLOGY............................................................59
WHAT YOUR WEBSITE ABSOLUTELY NEEDS...............................74
JUST DON’T FOCUS ON THE HOME PAGE, KEYWORDS AND TITLES....................74
UNDERSTANDING YOUR TARGET CUSTOMER..................................................74
DOES YOUR WEBSITE GIVE ENOUGH CONTACT INFORMATION?..............................75
YOUR HOMEPAGE IS THE MOST IMPORTANT PAGE ON YOUR WEB SITE......................76
THE ACID TEST...................................................................................77
STEP BY STEP PAGE OPTIMIZATION...........................................................78
ONE SITE – ONE THEME........................................................................80
AFFILIATE SITES & DYNAMIC URLS...........................................................80
PAGE SIZE CAN BE A FACTOR.................................................................82
HOW MANY PAGES TO SUBMIT.................................................................82
SHOULD YOU USE FRAMES?....................................................................82
MAKING FRAMES VISIBLE TO SEARCH ENGINES..............................................83
ROBOT.TXT MORE THAN A LITTLE USEFUL.................................85
STOP WORDS ...................................................................................88
Some commonly excluded "stop words"...............................................................88
IMAGE ALT TAG DESCRIPTIONS................................................................90
REGIONAL SEARCH ENGINES.....................................................92
TYPES OF REGIONAL SEARCH ENGINES........................................................92
Human Categorization........................................................................................92
Domain Filtering................................................................................................93
MAINTAINING A LOCAL AND REGIONAL SITE.................................................93
SPAMDEXING AND CLOAKING – TIME WASTERS............................94
WEB HOSTING SERVICES AND DOMAIN NAMES...........................97
AVOID FREEBIE SITES .....................................................................97
USING KEYWORDS IN YOUR DOMAIN NAME..................................................97
DOORWAY SITES/PAGES........................................................................98
WEB HOSTING COMPANIES.....................................................................98
Always avoid free or very inexpensive..................................................................99
WHAT TO LOOK FOR.............................................................................99
THE ROLE OF YOUR DOMAIN NAME..........................................................100
HYPHENS – YES OR NO?.....................................................................100
ALPHANUMERIC CONSIDERATIONS...........................................................101
Giving YAHOO! Its Alphanumeric Due.................................................................101
This is the alphanumeric order:.........................................................................102
IS IT LINK POPULARITY OR CLICK POPULARITY.............................................102
Influencing Click Popularity...............................................................................103
REGISTERING YOUR DOMAIN NAME.....................................104
DO'S AND DON'TS’..............................................................................104
Free Web Hosts........................................................................................104
Sharing domains or IP addresses................................................................104
Sub-Domains...........................................................................................104
Shared Domains Spell Trouble....................................................................104 5
You Must Own Your Domain – Not Your Host................................................105
KEYWORDS IN THE DOMAIN NAME ARE CRUCIAL............................................105
Separate multiple keywords.......................................................................105
Character Limit.........................................................................................105
Directories...............................................................................................105
Too Many Hyphens/Dashes........................................................................105
Yet another benefit...................................................................................105
CHOOSING A HOST FOR YOUR WEB SITE.................................106
YOU ARE RENTING SPACE AND BANDWIDTH...........................................106
A SHORT LIST OF THINGS TO WATCH OUT FOR..........................................107
Shared IP hosting............................................................................................107
Downtime.......................................................................................................107
LOOK FOR A WEB SITE HOST WITH:.......................................................108
An OC-3 - 155 megabits per second............................................................108
Safeguards..............................................................................................108
Redundant rollover connections..................................................................108
Backup power...........................................................................................108
24 hour server back ups...................................................................................108
NO LOGS? WHY, ITS YOUR DATA..........................................................108
LOGS PROVIDE YOU WITH VALUABLE INFORMATION......................................109
Other features include......................................................................................109
SEARCH ENGINES MAY SEEM PICKY........................................110
A CASE FOR CASE SENITIVITY ........................................................110
KEYWORD STUFFING AND SPAMMING.........................................................110
DYNAMIC URL'S................................................................................111
RE-DIRECT PAGES..............................................................................111
IMAGE MAPS WITHOUT ALT TEXT..............................................................111
FRAMES..........................................................................................112
TABLES..........................................................................................112
LINK SPAMMING................................................................................113
INCREASING YOUR SE RANK AND IMPROVING YOUR
SEARCH ENGINE POSITIONING....................................114
THE SIMPLE BASIC PRINCIPLES..............................................................114
YOUR WEB SITE COPY/CONTENT............................................................116
RANKING BY POPULARITY.....................................................................116
And What Is Link Popularity Again?....................................................................117
LEARN TO ANALYZE YOUR SERVER LOGS...................................................118
Some sites offer to run comparison....................................................................118
LINKING STRATEGIES..........................................................................119
There’s Good And Bad Back Links......................................................................119
Reciprocal Links..............................................................................................120
Outbound Links...............................................................................................120
Inbound Links (Also Know As Back Links)...........................................................121
MORE ON META TAGS.........................................................................122
PAGE HEADING TITLES........................................................................123 6
TITLE TAGS.....................................................................................124
KEYWORDS AND DESCRIPTION...............................................................125
META ROBOTS TAG............................................................................126
Yes there are more Meta Tags but…...................................................................127
RESEARCH TOOLS...................................................................128
LIST OF FREE TOOLS ...................................................................128
Keyword Density.............................................................................................130
Simple steps to check the density:.....................................................................131
STEMMING......................................................................................132
WHAT ARE THE MOST POPULAR KEYWORD FOR YOUR SITE?............................133
TRACK YOUR SEARCH ENGINE RANKINGS LIKE A BLOODHOUND.......................................................................134
THE BEST WAY TO TRACK....................................................................134
SECRET
TOOLS TO HELP YOUR ACHIEVE & MAINTAIN HIGH SE
RANKINGS.............................................................................137
HOW TO FIND OUT HOW MUCH MONEY YOUR INVESTMENT IS YIELDING.....................................................................................141
HYBRID PPC & SEO TACTICS....................................................144
ROI TRACKING TOOLS .......................................................................145
DoubleClick's DART..........................................................................................145
WebTrends from NetIQ.....................................................................................145
HitBox from WebSideStory................................................................................146
Urchin............................................................................................................146
RESOURCE SUMMARY..........................................................147
SEMPO’s mission..........................................................................................147
Alexa.............................................................................................................148
LinkPopularity.com..........................................................................................148
Tools from Marketleap......................................................................................149
NetMechanic HTML Code checker.......................................................................149
OptiLink Link Reputation Analyzer......................................................................149
PositionPro.....................................................................................................150
WEBSITE MANAGEMENT TOOLS..............................................................150
SEARCH ENGINE INFORMATION...............................................................151
INTERNET MARKETING RESOURCES..........................................................153