"Benefit Driven Headline That Arrests
Reader's Attention Goes Here!"
...Second Best Headline Or
Qualifying Statement That Will Keep Reader Reading Goes Here!
From: Your Name
Date: Current Date
"Hypnotic attention grabber here..."
(your picture here)
Story of who you are and what problem you are addressing
for the reader...
How you had the same problem...
How that problem affected your life...
How that problem created obstacles in your life...
How that problem creates obstacles in your reader's
life...
(Note: State the problem, then agitate! Keep the
paragraphs short - no more than 2-3 sentences. Emphasize words with bold
type.)
I Knew There Had To Be A Better Way!
Tell the story of how you dreamed of a solution...
What answers were you looking for...
What solutions did you want...
Paint a mental picture with your words - make it very real
to your reader...
Write to an individual - not a group!
Include a testimonial here...
John
Doe...Anchorage, Alaska
There
Were Huge
Obstacles...
Describe what kept you from realizing your dreams...
What kept you from overcoming your problem...
Anticipate reader's obstacles as well...
Summarize the obstacles in bullet points for those who
skim...
Obstacle 1
Obstacle 2
Obstacle 3
Obstacle 4
Remember that you are agitating the problem and creating
the intense need for the solution.
But
Things Began To Change When...
Describe when you decided to overcome the problem. Make it
real - like a specific time and place.
Describe the turn around...
How things began to change...
Again, paint a mental picture with your words - make it
very real to your reader...
How you started to enjoy the benefits of solving the
problem...
Include another testimonial here...
Jane Smith,
mother of 5...Topeka, Kansas
As things started to change for you, you felt the need to share it with
friends and family members...
Then you thought, "why not make this information available
for everyone that struggles with (problem)!
Announcing (name of your product)!
(paste nice 3-D image of your product here)
Why I Created This Product...
(And How It Can Help You The Same Way It
Helped Me!)
The reasons why you created this information product...
How you want to save them time...
How you want to save them money...
How you want to save them pain or frustration...
How this product can solve their problem...
How they will feel when their problem is solved..."imagine
how you will feel when you..."
"Imagine how you will look when you..."
Just Look
At EVERYTHING In This Course!
Face it. Most information products out there are long on
promises, but short on results!
But just look at all of the things you will find in this
ebook...
Feature 1 and how it will benefit your reader...page 31
Feature 2 and how it will benefit your reader...page 42
Feature 3 and how it will benefit your reader...page 24
Feature 4 and how it will benefit your reader...page 7
Feature 5 and how it will benefit your reader...page 63
Feature 6 and how it will benefit your reader...page 17
Include another testimonial here...
Jane Smith,
mother of 5...Topeka, Kansas
Include another testimonial here...
Jane Smith,
mother of 5...Topeka, Kansas
Include another testimonial here...
Jane Smith,
mother of 5...Topeka, Kansas
Include another testimonial here...
Jane Smith,
mother of 5...Topeka, Kansas
What Can This Information Do For You?
Putting together a product of this magnitude requires a
huge commitment, as you might have guessed. But I knew this course
would give you (biggest benefit)!
I knew it would also give you...
Benefit #1
Benefit #2
Benefit #3
Benefit #4
And I knew this information would SAVE you in many
ways…
An incredible amount of time - Let me show you once
and you can do the same thing over and over and over.
An incredible amount of money - Save thousands of
dollars...maybe include something about what the (blank) industry or
professionals don't want you to know about!
An incredible amount of energy - Why stumble around
in the dark? Let me give you a step by step plan so you do not waste
precious time and energy on things that just don’t work!
Why You Should
NOT Buy This Course…
By now I hope you understand the power of what this
information can mean for you and your family. But there are definitely
some people who should NOT buy this course...
Do not buy this course if these are your last two
nickels to rub together!
State the reason why you are saying this. This serves two purposes. First,
it turns away those who truly can't afford it. Second, it is a take-away
for those sitting on the fence - "What do you mean I can't afford it - oh
yes I can!"
Do not buy this course if you are going to put it on
the shelf and not use it!
I created this course to give people freedom, not assuage a guilty
conscience for failing to act all these years.
Do not buy this course if...
Explain why you are saying this.
100% No Questions Asked
Money Back Guarantee
Order totally risk-free. If you are unhappy with the
course in any way, please return it with in 30 days and you will
receive a prompt, courteous refund.
No harm done. No hard feelings. And we still part
friends.
Why 30 days?
Because I want you to use the information
immediately! I want to hold you accountable to really do something
this time. No more procrastination. This is information that will
change your life!
Five Huge Reasons To Act NOW...
Bonus #1 (Value: $47) - Name of
Bonus
Description of bonus...
What is does...
How it will benefit your reader...
(picture of bonus)
Bonus #2 (Value: $47) - Name of
Bonus
Description of bonus...
What is does...
How it will benefit your reader...
(picture of bonus)
Bonus #3 (Value: $47) - Name of
Bonus
Description of bonus...
What is does...
How it will benefit your reader...
(picture of bonus)
Bonus #4 (Value: $47) - Name of
Bonus
Description of bonus...
What is does...
How it will benefit your reader...
(picture of bonus)
Bonus #5 (Value: $47) - Name of
Bonus
Description of bonus...
What is does...
How it will benefit your reader...
(picture of bonus)
The Bottom Line...
I have looked all over the Internet and there are really
no other courses that contain as much information in one place. There is
nothing comparable out there.
If you had to find this information on your
own...(describe the cost in dollars)
If you had to find this information on your
own...(describe the cost in time)
If you had to find this information on your
own...(describe the cost in frustration or pain)
But you don't have to do that, because I...(explain how
you have brought everything together in one place)
So, I want to make this information affordable. Because it
represents a way to freedom. It represents a way that you and your family
can take more control over (the problem)
So, we are offering a rather
outrageous
offer...the entire package for only $37.
Include another testimonial here...
Jane Smith,
mother of 5...Topeka, Kansas
And Now…The Rest of the Story!
So now you have heard my story…but not the last part.
Briefly describe how you had the SAME problem that they
have now.
Briefly describe how you overcame that problem.
Tell how you are not extraordinary...just one of
them...and you have the solution they need.
Ask them to let you help them.
I want you to experience (the solution to their problem).
So here is what you need to do...
You need to take out your credit card and click on the order
button below to reserve your course. Go ahead, click on the order
button below and I will see you on the other side…
Yes, Your Name! This is Just What My Family Needs. I Want to Gain
(biggest benefit)!