Why Most People Fail on Adwords:
(And what You can do to STOP FAILING)

Because if you're a small business – There's only 1 way for you to generate Sales with Adawords Traffic. And its not about tedious split-testing, choosing 1000s of different keywords, some kind of special new Adwords feature, or using a “secret” keywords software that magically makes everything work...

You have to make sure the ONLY people clicking on your Ads already want to Buy what you're Selling. If you're focussing on anything else you will only waste Time and Money.

Avoid these deadly Adwords mistakes at all costs...

Mistake #1:

Focusing on Traffic Over Sales: Instead of asking “How can I get more traffic” you should ask “How can I get traffic that Generates Sales”. Because with Adwords traffic every click you send to your website costs Money – So the clicks you're paying for MUST generate Sales, otherwise you are wasting your money.

Mistake #2:

Poor keyword Selection: The Keywords you choose will determine the type of People seeing your Ads, clicking them and visiting your website. With Adwords there are only 2 types of People: People who WANT to buy your product, and people who DONT want to buy your product. Your job is to make sure ONLY the people who are interested in buying your products see and click your Ads – That means using only the “Buyer Keywords” people likely to buy your products are typing into the Google search bar.

Mistake #3:

Ignoring Factual Traffic Data: The cool thing about Adwords is that it actually tells you (with real time data) whats working and making you money – so you should base your decisions on that. There shouldn’t be too much guesswork when setting up a profitable Adwords campaign. So base your decisions on real Numbers and Facts rather than “hunches”.

Converting Sales Pages with Adwords Traffic requires a very specific Adwords Strategy. I'm going to assume that you're not a multi-million dollar company, and your monthly advertising budget is somewhere in the $100 - $1,000 range...You're not trying to build a brand name, nor can you afford to carpet-bomb every random keyword that remotely relates to your product. You're trying to Get Sales.

If you're already running an Adwords campaign and its NOT doing so well (failing), there are simple things you can do to significantly improve its Performance in just a few minutes. In fact, these “tweaks” are so easy to implement it may seem unrealistic that anyone of the 3 can actually double your Click Through and Conversion Rates, while simultaneously drive down your Cost Per Click by 25 – 50% ...

1. Stop using Broad Match: That means every keyword phrase inside your campaign should be in “quotes” and [brackets], no acceptations. This will significantly decrease the number of unrelated impressions and clicks your Ads get. Because if you're bidding on the keyword Basketball Shoes without “” or [] around it, Google's Broad Match will show your Ads to people searching Basketball Videos and Women's Shoes (which are completely unrelated to Basketball Shoes).

2. Match Ad Copy to Keywords with the most Impressions and Clicks: Your Ads should always include your highest performing Keywords right in the Ad Copy. Keywords with the highest number of Clicks, Impressions and of course Conversions should be in the clickable Headline and sprinkled throughout the Ad Copy...

3. Target Search Network, United States: Traffic from the Search Network consists of People actively Searching for your product or service on Google (its HIGHLY targeted / profitable). The Display Network is basically banner advertising, with your Ads being displayed on related websites mostly generating “curiosity clicks” which usually have a lower conversion rate. If you sell a digital product, the US will likely be your most profitable and high converting market – Over 300 Million people, everyone has a credit card and no one is afraid to use it!

NOTE: If you read my sales copy and decide this guide is not for you, thats cool. But the advice and strategy provided above contains more applicable Adwords info than most articles (even some guides) I've read. So take what I'm telling you seriously, it will actually help you even if you don’t click my order button :)

Why This Formula Works:

Because I focus on the 20% of Adwords Strategy that generates 80% of the Results / Sales. With Adwords that 80% consists of proper Keyword Research (i.e. Finding “buyer keywords”), targeted Ad Copy that matches your Keywords, and a Sales Page that Converts clicks to Sales. Everything else is setting and optional features...

Over the past 10 years I've played around with and tested different Adwords settings, features, bidding strategies, landing pages, keyword types etc. But that core, fundamental 20% of Adwords Strategy that generates the 80% Profit has stayed the same: Avoid low quality clicks, focus on Clicks likely to generate Sales.

Everything I've learned over 10 years of setting up my own Adwords campaigns, and doing Keyword Research for over 100 Websites – is neatly organized and explained Step-By-Step inside “Adwords Direct Response”.

“Adwords Direct Response” Guide

Over 1 Hour of Simple & Effective Adwords Strategy on Video!

I ONLY tell you what works for Sales Pages and leave everything else out of the course - I keep it simple. So instead of giving you a 200 page, dense and complicated course that will leave you lost and confused – I give you a Simple Formula, and explain it Step-By-Step with easy to understand instructions, Videos and screenshots:

The “Adwords Direct Response” Guide is divided up into 3 Phases. Each “Phase” focusses on an equally important part of generating profit with Adwords traffic. So without further a due, here's what you'll find inside...

Phase 1

"Learn the Essentials of a Profitable Adwords Campaign - from the right Settings, to finding Buyer Keywords, to writting high performing Ads and More…"

 

Phase 1 Highlights:

Phase 2

“Learn the Simple Tweaks that MUST Be Applied to EVERY Campaign in Order to Maximize Performance, Lower Costs & Generate More Sales.”

 

After your Campaign reaches 1,000 + Clicks you will heave a wealth of Traffic Data at your disposal. This Data will allow you to make Simple, Systematic changes to your Keywords and Ads – that WILL improve your Click Through Rates, lower your Cost Per Click and increase your Conversion Rate.

Phase 2 Highlights:

Part 1: Eliminating low performance, Adding targeted Negative Keywords

The first thing we do is improve the very foundation of our campaign: the Keywords. We use the data we have to eliminate the keywords that drag our campaign down (in terms of cost and low performance) as well as gain a better understanding of the type of visitors our traffic consists of, which allows us to eliminate unwanted clicks. In this part of the course you will learn…

• The specific criteria for identifying and eliminating low performing keywords that are hurting your overall campaign performance and increasing your costs.
• How to closely analyze the type of visitors your traffic consists of, and eliminating the people you DON’T want clicking on your ads again.
  
  NEW: My personal “Priorities List” for systematically improving a campaigns performance. Just go down the list and apply these 3 simple step to trim the fat off your Adwords campaign and watch your CTR, Clicks and Conversions go up over night.
  
  
• A simple way of Identifying Negative Keywords that triggered your Ads and generated low quality / unwanted clicks to your Sales Page.

Part 2: Increasing Ad Performance

Next, we focus on giving our keywords better performing Ads. By analyzing our keyword data, we’ll be able to improve the click through rates of our Ads in an easy and predictable way. In this part of the course you will learn…

• Rewriting your Ad Copy and improving CTR according to accurate Keywords Data, rather than hunches and what you think may work.
  
  
• The easiest way to determine the keywords and phrases you should be using in your Ad Copy.


• Rewriting your Ad Copy to improve conversion rates, as well as click through rates (high CTR is important, but the ultimate aim of an Ad is to generate Sales)
  
  
• NEW: Using the Ad Rotation feature. You can Optimize for Clicks, Optimize for Conversions or Rotate Evenly depending on your campaign / ad performance.

Part 3: Extra Features (All New!)

Adwords has a TON of features, and quite a few new ones since the last version of this guide was released 2 years ago. In this new section I go over all the new (and old) features that can be used to improve your campaigns. Again, I ONLY cover the things you need to know – so don’t be intimidated, I keep it simple :)

• NEW: Using the most important tools inside the “tools tab” to access uniques stats and data on Ad and Keyword performance.
  
  
• NEW: Adding proper Site Links to your Ads. Its very important that you use the proper Wording and Keywords with your site links to complement your Ads and better communicate with your audience.
  
  
• NEW: Using Ad Extensions to increase the visibility of your Ads and improve your CTR and Clicks. I go over all the different types of Ad Extensions, and expand on the most useful and effective ones.
  
  
• NEW: How to use Auction Insights to spy and learn from your competition.

Part 4: Going International / Geographical Targeting

After your campaign is “fit” and efficient, its time to maximize its exposure by going into foreign markets. Speaking from experience, the possibility of finding a country where your product converts higher than the US are quite high (I had a product that converted roughly 4 times higher in Australia than it did in the US). In this part of the course you will learn…

• Ways to ease into international markets without overwhelming yourself (there are roughly 195 countries on this planet, there are simple ways to find out where your product will and will-not sell without manually setting up campaigns for all of them)


• Proper Campaign Organization and settings – there are key settings and ways to organize your campaigns to give them a better chance of success.


• NEW: Targeting Geographically specific product and physical Store-Fronts.


• Advice on duplicating the success of your Campaigns in new markets.


• NEW: Advice on profiting from Non-English countries. Using English Ads in non-English markets, safely Testing / exploring new international markets and more.

“Phase 2” is all about trimming the fat off your campaign and insuring the only Clicks you're buying are likely to generate Sales. So once your Campaign is in good shape: with high CRT, low CPC and generating a steady flow of Quality Traffic...you can move on to the last piece of the puzzle! Improving your Sales Page, thats what “Phase 3” is for...

Phase 3

“FACT: The Same Way You Can Improve an Ad's Click Through Rate - You Can Improve Your Website's Conversion Rate!”

 

As you may have guessed by now, the “Secret” lies in the Traffic Data inside your Adwords account. This Data will tell you exactly which Keywords and Ads people are clicking to visit your website AND Buy your Products. Armed with this knowledge you'll be able to Optimize your Sales Page to better accommodate the Traffic you're sending to it (by Matching your Sales Page to high performing Ads and Keywords).

Phase 3 Highlights:

Part 1: Matching Sales Page to High Performing Ad Groups

After 1000+ Clicks you’ll know which keywords are getting the most impressions, clicks and which Ads are getting the highest Click Through Rates. You’ll be able to use this information to make quick changes to your Sales Page and make it more targeted at the Traffic you’re sending to it. In this part you will learn:

• The exact process you want your visitor to go through: from typing a phrase into Google, to seeing your Ad, to Clicking on it and finally ending up on your Sales Page – I tell you what’s important to put your visitor in a buying mood.


• What the main Headline on your Sales Page should always include (according to Keywords Data and Ad performance).


• What the Post / Sub Headline needs to include, once again – according to Keywords Data.


• The Efficient way to decide which Ad Groups eventually deserve their own landing pages.

Part 2: Improving Visitor Trust / Comfort

Its important to understand that the traffic being driving to your Sales Page via Adwords is considered “Cold” Traffic – it wasn’t recommended by an affiliate, nor sent via review site. The people coming to your website are fist time visitors and have never seen or heard of your website before, your site is a complete stranger to them. This means you NEED to make it a comfortable environment, so they can make a buying decision without concern. In this part you will learn:

• The things Google themselves value in a Landing Page (your Sales Page). Google actually tells people what a Landing Page should and should not have, I’ll go over the things you need to concern yourself with if you have a direct response Sales Page.


• The 3 types of information your Sales Page should always show in a clean and clear way that will make your customers less weary / skeptical of you, and make their Buying Decision a comfortable one.


• Using visuals (graphic and video) to take uncertainty and discomfort away from your visitors.

Part 3: Restructuring for Sales / Profit

Eventually, once your campaign matures and receives several thousand clicks, you will begin to notice that certain Keywords and Ad groups begin to pull away from the pack. Once you have 2 or more Keywords generating Conversions on a regular basis, you will need to create separate Landing Pages to further improve performance (and increase Sales). In this part you will learn:

• Quickly Analyzing and Using converting Keywords to build targeted Landing Pages, and better connect with "Buyer Traffic" to increase conversions.


• 3 Fast Steps to creating targeted Landing Pages by using your main page as a template (you don't have to create the new pages from scratch).


• Approaching your Website as a business without getting attached (making decisions based on facts and data).

Part 4: Content / Display Network (All New!)

This is the area of Adwords that is generally considered a money-wasting black hole. And requires a very specific Adwords strategy to generate Sales / Conversions...BUT, once you get the hang of the Search Network and have 1,000+ clicks under your belt – you'll be able to apply the Stats and Data to your Display Network campaign while eliminating the majority of risks associated with this type of Adwords Campaign...

• NEW: The basic setting, options and features you should choose when starting a Display Network Campaign to increase your chances for profit, right from the start.


• NEW: Proper Keyword Research and Selection for the Display Network. Because of the fundamental differences between the Search and Display Networks, you”ll need a different and more “broader” approach to target your audience.


• NEW: Writing effective Ad Copy, Using Banner Ads and “grouping” your Keyword lists with related Ads.


• NEW: Choosing your Ad “placements” and excluding websites / networks you don’t want your Ads to be shown on.

Once again: Everything you’ll learn Inside “Adwords Direct Response” is included with direct response Sales Pages in mind. It’s simple, to the point and includes only the information you NEED to improve the performance of your campaigns and the Conversion Rate of your Sales Page with quality traffic.

Here's the Deal:

Normally each of the 3 Phases of "Adwords Direct Response" sells for $9.95 - BUT this time, for Volume 3 I'm bundling all 3 eBooks + Videos together and offering them at a discount price! This really is a better offer, its not only cheaper but getting all 3 Phases will really give you a better understanding of how set up AND run a profitable adwords campaign.

Take Advantage of this Special Offer and Get all 3 Phases of "Adwords Direct Response" for...

Just $20

Rest assured this is NOT a marketing trick: I make a living off selling products in the $37 - $67 price range on Adwords. And "Adwords Direct Response" was first created to be one of those products, then split into 3 user friendly Phases sold for $9.95 each. But you can get the new and improved Volume 3 version for Just $20 :)

Special Bonus:
Getting "Sales Pages" Approved on Adwords

And, to make this more of a “no-brainer” this offer comes with a 60 Day Money Back Guarantee: