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Suggestions are in green
Create a captivating headline “Finally…
Now You Really Can Put And
NO! This method doesn’t include shooting the rotten From:
[Insert your name here] Date:
Addressing
Your Prospect Introduction
paragraph Confirm
the problems/challenges your prospect is facing. With the occasional comment of “Ewww… what’s that smell?” and of course some looked just as embarrassed as I did and said nothing, but you could tell by the looks on their faces they copped a big wiff of it too. In these two paragraphs you've sympathized with the reader. You're saying, I understand your problem, tell them the “obvious” of what they’re experiencing. We all want someone to relate and sympathize with our problem! In the next paragraph, mention “what” you've tried in order to help the problem. Likely just like you, I was out there on my front deck everyday scrubbing with powerful cleaning agents, and yeah this worked for a short amount of time… but that same cat came back the next day to leave his mark once again. It felt hopeless… I would never resort to any type of cruelty to animals, I don’t believe in that. I even considered moving to get rid of this issue but that was far too expensive. Now the following paragraph should tell your visitor how you come about the solution to the problem without “actually” telling them what the solution is. It was by chance I happened to stumble across the solution… etc… etc... I could finally walk out onto my front porch without the horrible stench of etc… etc.. Now this is your chance to build your credibility… You’re going to answer why they should truly be listening to you… Since I discovered this method I’ve been teaching thousands of others wordwide…etc. etc. Now it's time to explain the benefits and features of your product. Examples of Benefits:
You know the old saying… Curiosity killed the cat? Well using bullet points like this will drive your reader crazy with curiosity he probably won’t even think twice about ordering! He WILL want to know! After stating what type of benefits your product has, I would then progress into features… Example of Features:
Now is the time to back up your credibility with testimonials… Don’t just take it from me… listen to what others have to say when they tried my method.
Bonuses And if all that wasn’t enough to sweeten the pot… You slam on the bonuses. Be sure to add a value to your bonuses because if you don’t value them then why should your customers? Try to bullet point some features/benefits of each bonus as well. Guarantee Provide a guarantee, it usually pulls more sales. Write a guarantee to “lessen” the amount of refund requests that come through. If you want the maximum possible amount of sales then tell them in your guarantee… 100% Unconditional No Questions Asked – NO if’s NO but’s. If you’re not completely happy with this product even if you so much as spot a cat hair within a 5 mile radius of your front porch then I want you to email me right away for a prompt and courteous full refund of your money! Use these next paragraphs to let them know how much of a good deal they’re getting. Usually comparing to what they might pay for this product else where and then ensure them they won’t have to pay that much from me for the solution. Or another great line is initially making the price point higher eg. This is valued at $1,000 but today when you order you get all this including all bonuses for a measly $497. This will usually give the reader a sigh of relief and excited that he is getting it at this bargain price. Persuade To Buy Now
Now is the time to close the sale. Don't give the prospect a chance to draw back or even a second to hesitate! So, follow up with a sub-headline that presses your prospect to buy now. The sub-headline can go like any of the following: Get your copy now. Don’t procrastinate. It is time to get a better life, isn’t it? Order now! Are you ready? Test-drive XYZ program now. Try ABC out for 30 days, risk-free. You can remind your prospect about your risk-free guarantee policy. But, to prevent that, you can use guilt in the next paragraph. It is true that the fear of loss coupled by the “bragging rites” ego can trigger your prospect to buy from you. Name the price now, if you have not hinted or told your prospect yet up until now, and justify it. Let your prospect know that the price you have labeled is a bargain, or even a steal. Otherwise, you would not be able to make a sale! Your prospect might think that it is not worth his money’s spent or that he is paying too much for too little. The first words to start this process are: Place
Your Risk-Free Order Now Set up your order button. You will want this to be outstanding. Not something they will skim past un-noticed. Placing an order link here can easily be over-looked. Straight off the bat I’m asking them to place their order at the same time soothing their doubts about ordering online by letting them know about the secure server used to process the payment. This is also a good time to mention “how” they will receive the goods they’re ordering. Eg. Will it be posted? Is it downloadable? Sign your letter off! Sincerely, <Your name here>
Then close with a strong P.S. This is where you create the urgency and need to buy right now. Example: P.S. This offer is time limited, I can’t guarantee if you come back tomorrow or the next day the price wouldn’t of risen. P.P.S. A great smelling porch is just minutes away, don’t delay.
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