Untitled Document

<<This is the deck of the sales letter. Try images or text that demonstrate urgency or scarcity or a huge benefit that REALLY grabs attention...>>

This section is the "open": Talk about problems the reader may be facing and start relating yourself to them. Really reinforce the “pain” they feel from this problem.

Use a drop cap as above -- people read from left to right and drop caps have been shown to "force people" through paragraph's that contain them... so why not get this little weapon in your bag o' tricks?

The "imagines" are when you take your reader to a place they dream to be without the current pain they are experiencing...

So, for example, if this is a money making product, the "imagines" might read...

Allow yourself to imagine waking up tomorrow, not to the sound of that damned annoying alarm clock, but when you are rested and ready to take on the day.

Now imagine, strolling 30 feet to your home office, firing up your computer and opening your emails to discover you've made $XXXX automatically -- and all while you were asleep!

Back it up here: Describe why the reader should buy from you, who are you, you can also use testimonials here.

Product Name & Value Here

This is your product box.

Here you will give some background on the product, a brief of what they will be getting, and more.

Also, you will want to do a sizable list of benefits that the reader will receive by purchasing this product from you.

Maybe even add some scarcity or urgency in here as well.

Give them a taste of what they'll discover through the bullets below:

Bullet

If you have more than one component to your product, set up another box below it, and in between them add an order link as below:

Product Name & Value Here

This is your product box for the 2nd component.

Here you will give some background on the product, a brief of what they will be getting, and more.

Also, you will want to do a sizable list of benefits that the reader will receive by purchasing this product from you.

Maybe even add some scarcity or urgency in here as well.

Give them a taste of what they'll discover through the bullets below:

Bullet

While I like to sprinkle testimonials throughout the page where they make sense -- for example, someone says, "I can't believe this only costs $XX!" then I would try to put that testimonial near my price justification...

However, you can also group testimonials in this area by leading in with something like this...

I think it's plain to see that my product name can impact your life almost immediately, but you don't just have to take my word for it...

Subhead That Says Something Like... See What These Very Happy Customers Have To Say About My Product Name!

"Testimonial headline goes here (grab the most powerful thing your customer says about your stuff and paste that right here)."

This is your testimonial box.

Add your testimonials in their own boxes to separate them and increase their individual perceived value.

<<Your Customer Name>>

<<Your Customer Web Site>>

"Testimonial headline goes here (grab the most powerful thing your customer says about your stuff and paste that right here)."

This is your testimonial box.

Add your testimonials in their own boxes to separate them and increase their individual perceived value.

<<Your Customer Name>>

<<Your Customer Web Site>>

"Testimonial headline goes here (grab the most powerful thing your customer says about your stuff and paste that right here)."

This is your testimonial box.

Add your testimonials in their own boxes to separate them and increase their individual perceived value.

<<Your Customer Name>>

<<Your Customer Web Site>>

Next I want to smack them upside the head with value so I will put any bonuses in line next.

Bonus Name & Value Here

This is your bonus product box.

Here you will give some background on the product, a brief of what they will be getting, and more.

Also, you will want to do a sizable list of benefits that the reader will receive by purchasing this product from you.

Maybe even add some scarcity or urgency in here as well.

Give them a taste of what they'll discover through the bullets below:

Bullet

If you have more than one bonus, set up another box below it, and in between them add an order link as below:

Bonus Name & Value Here

This is your next bonus product box.

Here you will give some background on the product, a brief of what they will be getting, and more.

Also, you will want to do a sizable list of benefits that the reader will receive by purchasing this product from you.

Maybe even add some scarcity or urgency in here as well.

Give them a taste of what they'll discover through the bullets below:

Bullet

Subheadline Goes Here That Transitions Into Product Offer Recap & Price Justification

Here you'll reiterate the benefits and what they're getting and then you'll go into price justification.

Price justification is more akin to adding up the value of all the individual components in your offer and explaining if they were sold separately they would cost you a real world $497!

Then of course when the reader sees your price of just $47 they will be pleased and more open to the purchase.

I like to use guarantee certificates which I get from Big Stock Photo by typing "Black Certificate", "Green Certificate:, "Red Certificate" etc., depending on the colors of my site.

If you don't go this route, you can try a box like the product and testimonial boxes already on this page, but it's been shown that using certificate images or at least seal images, such as those gold seals that state, "60 Day Guarantee" convert better.

P.S. Quickly talk about the pain/problem and how your product eliminates the pain/problem.

P.P.P.S. Bring up some scarcity to make the reader buy now. Close this one with an order link.

Yes, Your Name! I want...

This is your "Johnson Box". In the area above, where you have the checkbox and "Yes, Your Name!", be sure to exclaim excitement about the offer from the perception of the reader.

In this area, revisit the offer, including benefits, what's included, reiteration of guarantee, etc., also from the perception of the reader.

For example:

"I understand that by acting today I'm one of just 250 that will ever be able to get their hands on this cutting edge strategy..."

Close the Johnson Box with something along the lines of, "It is on that basis that I am clicking the secure order button below and entering my credit card details this instant!"

<<Insert Order Button Or Order Link Here>>