To All Would-Be Internet Marketing
Millionaires,
Famous copywriter Ted Nicholas (who has
made many millions of dollars) didn't say "*web* sales letter." The
Internet didn't exist when he started making his direct marketing
millions.
Think what an advantage we have over
him.
You want to sell more of your products
and services on the Internet, am I right?
Sure I am, or you'd be a chat room right
now.
Odds are, many of you have so far failed
to sell much at all of your products and services.
Are you blaming the so-called recession?
September 11?
Are you driving traffic to your site but
failing to make sales? Paying more for your ads, banners and pay per
click engine placements than you're making?
How much do you want to succeed online?
What difference would it make to your life to know that you had the
skill to sell any worthwhile product on the Internet?
Despite what you've read, the 3 keys to
Internet success are NOT "traffic, traffic and traffic."
They're NOT even "targeted traffic,
targeted traffic and targeted traffic.
The ONE key to
mining the Internet gold mine is "targeted traffic converted to
sales."
Whether you have a 500 page
content rich site or a stripped down to the barest essentials
minisite, what you need is a web sales letter that *makes the
sale*
If you can talk, you can write a web
sales letter. You don't have to know any secret ways of putting
words together -- just keep them one after the other :)
The trick to learning how
to write web sales letters as anything else is to learn the
*structure*
That's what this book teaches you -- the
pieces of web sales letters plus the principles that make them
work.
As you'll see, a lot is common sense. Not
rocket science or brain surgery.
You learn by example - taught by many of
the greatest web copywriters online today.
- Jonathan Mizel
- Yanik Silver
- Terry Dean
- Declan Dunn
- Dr. Ken Evoy
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- Mark Joyner
- Jimmy D. Brown
- Collin Almeida
- Neil Shearing
- Phil Wiley
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. . . and more.
I'll let you in on a deep
secret -- none of these success stories was BORN a good web sales
copywriter!
Nope - they all came into this world just
as naked as you and me. Imagine that! :)
What's made the
big difference in their lives is that sometime between that birth
and the beginning of their online wealth they studied GOOD
copywriting.
They read and re-read books by
copywriters. They read and re-read the junk mail they received. They
read and re-read the classic sales letters. They learned the
structure of sales letters. They learned the principles behind that
structure. They learned by example.
They practiced. They wrote sales letters.
Then they read and re-read the proven winners and compared their
efforts to the masters, and changed and re-wrote their
letters.
Then they tested their efforts in the
marketplace and tested and changed what still didn't
work.
Some of the greats included
in Web Sales Letters Supreme were professional copywriters before
they started their online careers. But many started their online
businesses first and learned copywriting because they had
to.
Many of them are NOT
professional copywriters. They started out as a doctor, a pizza
delivery dude, a Kinko's clerk, a reporter . . . all self-educated,
self-trained copywriters.
Now you can leverage their
efforts by studying the successful web sales letters they have
produced
What these Internet pioneers had to do
was adopt traditional direct sales letter techniques and methods to
the Internet.
There are technical differences related
to the media, plus some different psychology involved.
In Web Sales Letters
Supreme you get:
- Easy to understand explanations of the
8 main parts of a web sales letter supreme. Once you know the
structure, you can piece together an acceptable letter.
- The psychological principles you use
to convince your prospects they MUST BUY your product
- The 3 Ps that are the foundation of a
successful web sales letter. You must understand these before you
start thinking about the mechanical parts of a web sales letter.
They're not hard, and they're basic.
- 11 more examples of great web sales
letters to visit online
- An entire chapter of tips on how to
format your web sales letters. When I put up my first web sales
letter I made a basic typography error because of what I knew
about offline printing. You can avoid repeating that mistake and
others that I and others have made.
- A web copywriting resource site
Learn from 37 different
proven web sales letters
Aspiring copywriters have always studied
successful sales letters. The reason is obvious.
The best way to
learn what works is to learn from what works.
You can buy books that consist of nothing
but direct mail sales letters. For aspiring Internet marketers,
there are two problems with these books.
1. Some of the letters are quite old. Is
the venerable headline "Do You Make These Mistakes in English?"
inspiring for copywriters aiming for modern Internet
customers?
2. All of the letters are direct mail
pieces. Although there is much for web copywriters to learn from
direct mail copywriters, the media are different and have some
different technical requirements.
Aspiring direct mail
copywriters have been using books such as this for many years. Until
now, there has been no such book for web
copywriters.
I just went to Amazon and found a good
example of a book that direct mail copywriters can use to learn
their craft.
The World's Greatest Direct Sales
Letters by Herschell Gordon Lewis and Carol Nelson
You should also notice that the retail
price is $79.95. Amazon's price is $55.96 plus postage and
handling.
That's three times more than you'll pay
for Web Sales Letters Supreme.
You can also learn copywriting by
attending one of Randy's copywriting bootcamps. Last time I received
a mailing for one, the price for one week's training was only
$5000.
That's how much aspiring direct mail
copywriters value that skill.
Cost savings and anthrax are forcing many
small and large businesses to substitute web sites for direct
mailings.
Web Sales Letters Supreme consists of WEB
sales letters, not direct mail pieces.
If you want to send out direct mail sales
letters, buy those books and study direct mail sales
letters.
If you want to
put up a winning web site, study successful web sales
letters.
If you read and study the
web sales letters in my book and learn and apply the principles to
your own web sales letters, I'm convinced that you'll convert far
more of your prospects into buyers than you do
now
If you read and apply what you learn in
this book to your own web site . . . how many extra sales would it
take to pay you back the price of this book?
I don't know what your profit margin is,
and since your investment in Web Sales Letters Supreme is only
$14.95, most of you would more than make back the price of this book
with only ONE extra sale.
Get your copy of Web Sales
Letters Supreme Now!
So if you make more than
one sale that you wouldn't have made otherwise, Web Sales Letters
Supreme is a worthwhile investment.
You get an additional
value that you will never get from an offline paperbound book
--
Free re-sale
and re-distribution rights!
That's right. Once you own Web Sales
Letters Supreme you not only own your personal copy - you own the
right to sell it, give it away or distribute in any way you see fit
except spamming.
You can charge the same $14.95 I charge
or more or less.
You can sell or give it away to your
current customers.
You can give it away as a bonus for
buying a product of your own.
You can give it away as a bonus to people
who buy a product you sell as an affiliate.
You can give it away as a bonus for
subscribing to your ezine.
You can sell or give it away to your
affiliates.
You can sell or give it away to people
who signed up below you in affiliate programs.
You can sell or give it away to people
who signed you up in an affiliate program.
It makes a great Christmas or birthday
present for anybody doing business online.
You can do anything you want with it
except spam or change it.
That's it. Don't spam. Don't change it in
any way.
What if you don't have a product of
your own? -- hire yourself out as a copywriter
The only difference between you and the
people who write web sales letters for others is that they have
learned their craft.
(Actually, not all of them have learned
it. If you study Web Sales Letter Supreme you'll know more than some
professional web copywriters.)
Plus, they have some experience. You
won't start out making $1000s per sales letters as the top
professionals do, but you'll find that when you know how to create
web sales letters that move products, businesses will pay handsomely
for your services.
10 Times the
Investment in One Year Guarantee
I'm so sure that the 37
web sales letters in this book can teach you how to write
effective web sales letters that I'll make this more than fair
guarantee.
You have one year to
read, study and apply what you've learned from Web Sales
Letters Supreme. If you don't make back at least 10 times your
investment -- $149.50 -- I'll refund the money.
If you read, study and
apply the lessons you learn from the proven web sales letters
in this book, you cannot help but make that $149.50 -- unless
you're already a great copywriter who already knows everything
that Mark Joyner, Dr. Ken Evoy, Yanik Silver and all the
others do. If so, my hat's sure off to
you! |
Get your copy of Web Sales
Letters Supreme Now!
What if you still think you
can't write an effective web sales letters yourself? So you plan to
hire out that task?
You still want to learn to recognize a
good letter when you see it. Your customers will have the final word
about whether any given web sales letter is effective or not, but
you can and should be able to recognize weak headlines and
letters.
Not all web copywriters are equal so you
want to study the best work so you can recognize it when you see it
-- and recognize when a letter needs improvement before you test
it.
Besides, hired copywriters can't do
everything for you. They don't know your product or your business as
well as you do. They'll still need you to tell them how your product
benefits customers. They'll still need you to decide on the price,
what bonuses to give away and what your guarantee is.
Also, skilled copywriters don't come
cheap. One good web sales letters will cost you hundreds or
thousands of dollars.
Can you afford to pay that every time you
want to sell a new product?
Sincerely, Paul
Barrs Full-Resale-Rights.com
P.S. You'll get a book of 37 terrific web
sales letters so you'll learn how to write your own profit pulling
web sales letters, plus free re-sale and re-distribution rights.
With a make 10 times the price in one year guarantee so you can't
lose.
Order now --
because learning how to recognize and write excellent web sales
letters is a skill no Internet marketer can hope to survive
without.
Get your copy of Web Sales
Letters Supreme Now!
Only
$14.95
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